Digital Marketing Agencies
Sure, it may be easier to just hire in-house marketing staff, but you won’t have some of the benefits that come with hiring a marketing agency.
Focus on Priorities
Your schedule is pretty much already booked up. Focus on what you do best while trained professionals take the workload off your shoulders. A good agency will know how to capture your insight, intentions, and uniqueness in an accurate and timely manner.
To build an in-team house, you need to hire, train and make sure everything is managed on a daily basis. You could be using that time to run your business. Agencies invest in important tools, information, and training in ways that are cost-efficient. Because most agencies are tight-knit, they learn and share ideas and experiences frequently, making these teams informed in many areas.
To be successful in technology marketing, it is crucial to be able to speak a language that is at their technological level. To sell technology, don’t talk tech. Clients don’t want to hear it, they are more invested in how it will solve their problems. An external agency can bring an outsider perspective, creating personas and messaging guidelines to ensure that everything being said is targeted at the ideal customer. As most agencies won’t know the product the way you do, it’s good that the marketers can look at it from an outsider perspective as well.
Scaling Up or Down
With a marketing agency, clients can scale their plan up or down at the end of each retainer period, making it super flexible. On the other hand, if you hired a few people to do this same job, scaling up would mean recruiting new people and scaling down would mean an excess of employees.
Managing people is a lot of work. To build a successful, creative, hard-working team makes work. Each new hire is another person to mentor, train and appraise.
Multiple skills, one arse to kick.
In this day, a good marketing campaign requires skills in writing, graphic design, coding, email crafting, account management, interviewing, social media, analytics, SEO and this is just a few of them. As it is unlikely to find one person who can do all of these things at a high standard, a good agency will have a team full of all the skills you would need for a successful marketing campaign. It will most likely be a lot cheaper than trying to hire a professional or multiple professionals in these areas and will save you a pension, perks, holidays, training, hiring and management time and costs.
Southeast Digital specialises in digital marketing for SMEs & Enterprises. Get in touch today to see how we can help.