Facebook ads options are so sophisticated and complex that it can be overwhelming for an average-Joe to do correctly, if at all.
You also to take into consideration that the market changes all the time, and if you’re not consistent with your updates, your ads will start to lose its effects. This means that your investment in them will be less and less effective by the day.
This is why it’s important that you work with an expert who knows what they’re doing to work their Facebook magic.
Find and Hire an Expert with Facebook Ads
First off, you need to find yourself a Facebook ads expert. If you’re not convinced that you need one, you really have to be sure that you know what you’re doing.
Like any other type of advertisements, a Facebook ad can be rather invasive and annoying if shown to the wrong people. This can really hurt your branding effort, not to mention that it’s a huge waste of money as well.
To avoid this problem, we recommend that you find an expert who knows your target groups well as you do. Check their portfolios to find out what type of ad campaigns they have worked with in the past and how they can help you with a project similar to yours.
Share your Goals and Budget with the Expert
Once you have an ad expert that you trust, you need to make sure that they have access to all of the crucial information that they need to know to create an effective campaign.
The brand’s concept, goals, and budget are some of the things that the ad expert needs in order to design that perfect campaign for you. You need to be honest and clear about the information you give your ad expert, as this will have a huge impact on how the campaign is going to work out.
Review the Game Plan
Now that your Facebook ads expert has the information that they need, the next step is for both of you to come up with a game plan together. You need to be thorough and attentive to every little detail that’s important.
Think about your audience, how they are going to perceive the ads, and how your ads are going to affect them on a personal level. Give your full expectation to the ad expert so that they know what they should be looking out for.
You can ask for a plan review and have them detail their plan out for you. As a client, you have the right to tell them exactly what you like and don’t like about your plan, but you still need to trust them with their work.
Set the Plan in Motion
Once every part of the plan has been written out, what you need to do now is set the plan in motion. With the help of the expert, you’ll skip the entire learning process entirely. Instead of seeing the numbers dip time and again seemingly without a reason, you will see a sharp rise in your advanced analytics and KPIs.
Monitor Results and Make Adjustments
Make sure that you’re making the sufficient changes according to what the metrics suggest, as that will indicate what you need to improve. Your ads might be doing well for now, sure, but as the market starts to shift, or if the same people start to get sick of your ads, you will see a dip in the performance of the ads.
This is where the ad expert shines. They have the expertise and knowledge on how to analyse the data and come up with a new direction for your ads. It’s imperative that you’re consistently updating your ads, as it’s the only way to ensure that they are giving the appropriate return on investment.
Southeast Digital specialises in Facebook advertising for SME’s. Get in touch to see how we can help today!