Social media has evolved through the years, making way for visual content to rule the platforms and influencing digital marketing to rely on striking images to leave a lasting impression.
People tend to engage more on posts with pictures they’re able to consume easily, as compared to posts using plain text. That’s why Facebook and Twitter have grown to accommodate the need for graphics by developing elements prompted by Instagram and Snapchat.
Images offer a learning experience like no other, where people come up with their interpretations and opinions and decide whether certain visual content is appealing to them or not. If you want to learn how to use social media graphics to your advantage, read on further below.
Types of Social Media Graphics
Photos
Posting photos on social media is essential to any business looking to improve their online reach. You can showcase your products or services through professional-looking pictures and even share customer feedback to boost your credibility.
You can also opt to share photos of what goes on behind your company outings and meetings, allowing followers to witness the bonds created at work, inspiring them to look for a workplace that shares the same energy.
Infographics
Infographics contain a mix of images, facts, and statistics about a particular topic. You can create one and provide information related to what you’re selling to the public to acquire their interest while educating them about the industry and your business.
Quotes
Quotes stand as something people can learn and gain a lesson from. With the use of images and texts, this type of social media graphic typically consists of sayings from a famous person or someone with enough wisdom to serve as an inspiration.
Blog Images
Sharing your blog on your feed or timeline is a great way to expand your audience. Aside from creating posts and articles for your business, providing corresponding images to your blog posts are crucial for grabbing attention. Include a compelling featured image to represent it and serve as an introduction to your blog post, so people will know what to expect before deciding to give your article a chance.
How to Decide on Social Media Graphics for Your Business
Search for Inspiration
To help you decide what type of graphics you’re going to need for your business’ social media, you first need to look for pegs or references. It will become your source of inspiration to produce quality graphics for your brand.
You can also do some background research on your competitors to get an idea. By figuring out how they’re successfully incorporating graphics into their social media accounts, you’ll also know what to expect.
Stick to a Budget
There are paid ads on social media platforms that can provide added value to your business. What makes it even better is that you don’t have to shell out a lot of money to get started.
As effective as these might be, it’s crucial to temper your expectations and your spending habit. Sticking to a firm budget is necessary, so you don’t go overboard when it comes to promoting your business.
Hire a Graphic Designer
Relying on a professional graphic designer to produce quality content for you is an essential step to ensure that your ideas are executed the way you expect them to be. To maintain the consistency and flow of your social media posts, you need to enumerate everything to your designer so your ideas will be coherent, from your business requirements to your target audience.
Conclusion
When it comes to producing useful graphics for your social media accounts, make sure to review the factors above and figure out what will work best for your business. It may require some trial & error until you end up with the perfect social media graphics that can effectively promote your business.
Are you looking for a digital marketing agency in Wexford that can provide you with social media management solutions? At Southeast Digital, we will give you a creative solution and approach that you won’t find in any other agency. Get in touch with us and see how we can help!
