Creative Content Agencies
Creative content agencies are not for everyone but they can truly strengthen your content. A creative content agency may help, but it really depends on your goals, your capabilities and how you want to grow. While only a two-person agency can play a mean strategy and build strong content operations, global brands with enormous departments can also struggle to succeed more than their smaller counterparts. If you are thinking about hiring a creative content agency, here are some considerations you should make.
Your Operation
Your team, resources, and infrastructure are the three main things that determine a healthy content marketing operation. It is always good to take a step back and leverage how well you are doing in all three of these areas.
Your Team
There are many things that need to be managed and different people should be managing each of them separately. This can include a marketing leader, marketing manager, SEO expert, managing editor, copy editor, writer, designer, developer, distribution strategist and more. When building teams, don’t look at titles, but rather, look at roles. One person may take on many tasks, but what matters is that the person in charge of that role has the capability and expertise to perform it well. Many marketers face knowledge gaps in their teams and have trouble finding skilled content creators. Southeast Digital have a team of former journalists working in-house on all our content.
Your Resources
Resources can be assets but also include time, money, energy, expertise and support. They keep you running and helps you give you want you need to see things through.
Your Infrastructure
You could have a large budget or team but your infrastructure will have a bigger effect on your success. If you are inexperienced or overloaded, it can distract you and may your progress, preventing you from reaching your goals.
Questions to Ask
Ask yourself the following questions to determine whether or not extra support may be useful or needed:
Is your content working?
The most obviously important question to ask yourself is if your content is relevant. Creating engaging content can be a huge challenge, regardless of the size of your company. Having a well-documented content strategy is important but if what you produce is not connecting to your consumers and you’re not sure why it may help to get an expert to give you some tips. A creative content agency can help you re-strategise, spot opportunities, find alternative solutions and give you a plan.
Are you consistent?
Churning out a decent amount of content consistently can be a tremendous challenge for marketers. If you cannot maintain a steady amount of content consistently, you will be easily forgotten about. Hiring help will take the workload off your shoulder and you can leave it to the experts to make all your deadlines.
Are you taking risks?
Infographics, interactive and video are only a few types of visual formats of content to create. Creative content agencies specialise in all sorts of content and will most likely do it the right way.
Is there a task you dislike?
There are just certain tasks that, no matter how much time, money, or energy you
have, you just hate doing it. Offloading some of the more pesky tasks onto a creative content agency will give you more time to devote your energy to bigger issues and obligations.
What are your weaknesses?
It is hard to do well in everything. Sometimes we don’t want to admit that we just aren’t educated or skilled enough to do a certain task. If there are things you know you need to do but haven’t had the time, energy, or brainpower to really invest in learning, it might be better to have someone who is skilled in that area to do it.
