The coronavirus pandemic shook the global economy and impacted businesses worldwide. While some struggled to survive but ended up closing their doors, others managed to thrive by taking advantage of their resources, particularly digital platforms. Since face-to-face communication is discouraged, many business owners shifted their focus in the online world to continue their day-to-day operations.
If you are an entrepreneur who is having trouble in the face of the coronavirus and financial meltdown, you can turn your business upside down and manage to grow even during an uncertain time through digital marketing. Here are some tips to run your business during a pandemic:
Adapt to working from home
When running a business, sales are not everything. You still have to prioritise the health and safety of your employees. Keep in mind that your workers help you attain your business goals and keep your startup or corporation staying afloat. As a leader, it is your responsibility to pay attention to their needs and listen to their concerns, especially during this troubling time.
To minimise the risk of being exposed to the virus, implement a work-from-home setup. Create a skeletal staff if in case you have no other choice but to be present at your place of business to ensure that your operation runs smoothly. Also, consider hosting regular happy hour meetings on digital platforms to blow off some steam, promote camaraderie, and spend quality time together even while observing social distancing. Finally, since your employees are using their own resources such as computers and the internet while working from home, you may pay their internet bills or provide them with the equipment they need.
Maximise your social media marketing efforts
Everyone is encouraged to stay home and observe safety precautions during the coronavirus pandemic, urging them to use social media platforms to stay informed and connect with their friends and family. Now is the perfect time to leverage social media and consult an advertising agency to help you come up with social marketing strategies that work best for your business.
Use social media as a tool to communicate with your customers and reach out to more people. Keep them engaged by posting regularly on your accounts and encourage them to leave reviews about your products or services. Finally, don’t forget to update them about the changes brought about by the pandemic to your company, such as shortened business hours or added virtual consultations.
Set up a business website
A successful business website plays a significant role in attaining your business goals. If you have no website yet, set one up as soon as possible and create a section for your blog to share engaging and interesting content. For best results, share your blog posts on your social media platforms and reach out to an established marketing agency to unleash the full potential of your website.
Conclusion
Using digital marketing is crucial to your success, especially during this pandemic where in-person social interactions are highly discouraged. Keep in mind the tips mentioned above and hire capable marketing experts to help you establish your online presence.
When you need a helping hand in digital marketing in Wexford, get in touch with Southeast Digital. Contact us today for a free consultation!
