Over the past years, social media platforms have increased in popularity and effectiveness. In fact, there are approximately 3.5 billion social media users worldwide, with Facebook being the most popular and Instagram coming in second. People generally use these social media channels for various purposes, whether to connect with people or do business with them.
Aside from utilising social media on a personal level, these channels allow businesses to market their brands and promote their products or services. In fact, 73 per cent of marketers believe that social media marketing has been effective for their business.
In this article, we will share six factors that you should consider when implementing your social media marketing plans:
- Your business goal
- Why you do what you do: Understanding your business objective is the initial step in defining your brand narrative and establishing your marketing strategy. You should be able to answer this critical question before addressing what you do, how you do it, and where to reach your consumer. Once you have a clear business goal, you can begin planning and implementing your marketing strategies more effectively. If there are some challenges that arise along the way, you can always go back to your purpose and adjust accordingly.
- Your audience
- Who your target market is: Asking “who” is highly critical because you have to know who the target demographics are and what social media platforms they are on. Through robust research, you’ll be able to develop your marketing persona, which are ideal customers who are more likely to patronise your business. From there, you can target your marketing efforts to these potential customers.
- Where they are: It helps to conduct research and perform due diligence to know where your target market is. Whether on Facebook, Instagram, or Twitter, you can decide on using the right platform that will produce desirable results for your business and marketing efforts.
- How they use socials: Apart from knowing where your audience is, you must understand how they use social media channels. With that information, you can plan on how to accomplish your marketing tactics and connect with them strategically.
- Your branding
- What branding you uphold: It’s essential to understand your business image and identity, along with your core values, ideals, and philosophies. Be sure to integrate proper branding in your marketing logo, symbols, and designs across all platforms. When it comes to this, brand consistency is the key so that prospects will recognise you.
- What you have to offer: Knowing what products or services you offer gives you a better understanding of who to cater to. Along with this is knowing what channel to utilise to make your product or service promotion more effective. Be sure to offer only valuable products as well.
- What message you want to convey: It’s essential to establish your brand story. As much as possible, choose the right messaging that will effectively resonate with your target audience.
- Your position and competition in the market
- How you fare in the industry: It’s important to have a closer look at your current position in the industry. Along with this is understanding how high the competition is in your market so that you can strategically plan on how to stand out and get ahead of other competitors.
Conclusion
Social media has come a long way in helping businesses across the globe. When implementing your marketing strategy, be sure to consider the vital factors mentioned above: your business goal, audience, branding, position, and competition. With all these factors in mind, you’ll be able to choose the right platform, hit your target market, and promote your brand more effectively to help your business grow and succeed in the long run!
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